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Super Bowl ‘rocket’ home loan ad brings jeers — and loan might not be therefore fast

Posted: Feb 8, 2016 2:26 p.m. ET

Quicken’s ‘Rocket’ mortgage process raises eyebrows

AndreaRiquier

“You might get home financing in your phone, ” according to your Super Bowl advertisement.

It had been an advertising for Quicken Loans’ Rocket Mortgage, therefore called since it attempts to link candidates with mortgages in only eight moments. That’s all of the time that’s had a need to get yourself a mortgage – not merely a pre-approval, Quicken claims.

So when customers have mortgages, it is an attempt within the supply for the whole economy, the commercial informs us.

For several audiences, that hit a touch too close to home towards the business design that cratered the economic climate in 2008.

Uhhh. This #RocketMortgage advertising simply explained the subprime mortgage crisis right? #SuperBowlAds

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