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Methodology and sources: exactly how we rank the luxury brands that are best regarding the year

Luxe Digital’s luxury brands ranking aims to give you a real-time and insightful analysis of the very common brands online. Our position provides a picture that is clear of each brand name is doing online and can really help company leaders predict future development.

With more than a decade of expertise in luxury and marketing that is online we possesses deep comprehension of exactly exactly what drives a brand’s popularity among affluent customers. We understand just how important a thoughtful electronic online strategy is a company development. Speak to our advertising agency to observe how you might increase your online existence and produce a customer base that is loyal.

To produce this ranking, we start our analysis simply by using a listing from Deloitte for the world’s top 100 luxury products businesses predicated on their consolidated product sales. 1 Deloitte’s report comes with the group’s views on key future trends which will contour the true luxury industry and it is worthwhile reading for anyone thinking about the industry.

We then draw out luxury businesses from Forbes top 100 most valuable brand name list. 2 Forbes’ list is perhaps more available to interpretation while they account for data that are a few which are not always regularly readily available for all brands. Whenever combined with real product sales numbers from Deloitte’s reports, nonetheless, we had been confident that we’d a solid starting place.

Next, we use Bing Trends to measure real search interest for every luxury brand on line. 3 This year, Gucci proceeded to take over the share of search, therefore we make use of the brand since the standard against which we measure all of those other brands on our list so that you can have comparison point that is single.

After watching an important concentration associated with share of search interest among the list of top 15 luxury brands on our list, we summed up their specific search that is average for 2020 to obtain set up a baseline associated with the total search interest for the most effective 15 brands. Continue reading