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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual ladies, too little money for marketing suggested she’d head to nightclubs equipped with containers of spirits.
” when you look at the start I’d head to nightclubs by having a container of sambuca in a single hand, and tequila within the other, and encourage girls to download the application in substitution for a go, ” claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted females by standing outside of the portable toilets handing out toilet tissue with flyers marketing the software.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising soon saw individual figures increase steadily, then further gaining traction many thanks to good person to person.
Launched in London, however with its headquarters moving to San Francisco this past year in purchase to be nearer to US investors, and also to be within the thick of this burgeoning social networking scene, the Her application now has several million feminine users throughout the world. Continue reading