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The Impact of Quality Score on Ad Position

Advertisers are vying when it comes to coveted top spot on 1st web page of serp’s. Exactly just How your ads rank in comparison to those contending for similar key words, as well as your price per simply click, is dependent upon your ad’s quality rating. Google ratings advertisers from 1 to 10, with 10 being 100%. The higher your ad ranks, and also the lower your cost per click as you can see in the table below, the higher your quality score.

Just Exactly How Bing Uses Quality Rating to Determine Ad Ranking:

“The biggest factor that influences CPCs is relevancy. Continue reading